Benihana Of Tokyo Essay

1. What is the Benihana purpose?The Beninhana of Tokyo, basic wholey a Nipponese Steak House has a very unique(p) concept in terms of the fancy of watching the food existence cooked sound on the table in face of eyes. Benihana feature traditional Japanese culinary art experience in the urban U.S metropolis. It was the starting introducer of Hibachi Cooking style in USA, celebrating the cookery of food so existent and entertaining. This experience comes with Teppanyaki tables which accommodated eight people and get it on cookery of food with service being provided by a chef and a waitress. The concept featured a chef dramatically preparing meals maculation engaging the eaters rough him at the Teppanyaki disconcert which gave a totally new dine experience. The chefs were mostly trained for the showmanship and the Benihana form of cooking from Japan.This gave a feeling of exclusivity as to each one table had its own chef and waitress resulting in high engagement and pa rticipation from customers end. Benihana not only started with an adopted innovative cooking experience (something that did not exist in USA Before) but also featured Japanese historical authenticity in its design layouts and interior dcor, the walls, ceilings, beams, artifacts and lightings were all from Japan to create a Japanese effect in the restaurant. 2. How does Benihanas appeal organise differ from that of a classifiable sit- raven restaurant? The monetary value structure of Benihana differs a lot from that of a typical-sit down restaurant resulting in lesser be and higher profit Rocky borrowed the method acting of Hibachi Table to counter the occupation of availability and hail of labor and by eliminating the need for a conventional Kitchen, the cost of labor was around 10%-12% of sales as compared to industry honest of 30%-35%.By reducing the menu to elemental three entrees the wastage was reduced and can cauterize food costs by 30%-35% compared to the industry av erage of 38%-48%.The cost of beverages as percent of sales was 20% for Benihana as compared to the industry average of 25-30% resulting in higher gross profit.Due to enate management relationships with the staff, the management salaries were around 4% of Benihana as compared to the industry average of around 6% were cut.Though the sites were chosen carefully but the rent was usually lower for benihana around 5% compared to industry average of 9%.Benihana on average advertise more than the industry and deliberately displace advertising messages to position it differently. Benihana spend 10% of its sales on advertising go the industry only spends 2%. dinero Profit after income tax was comparatively higher than the industry average for benihana.